Straight Blow Dry
A lightweight, heat-activated styling balm makes short work of smoothing and straightening, leaving hair soft, sleek and healthy-looking - not to mention more manageable with every use.
Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).
When: Anytime for smooth, straight styles, especially after using Straight Shampoo and Conditioner.
How: To style it straight, work evenly through damp hair and blow-dry, section by section until dry using a flat brush for sleek looks, a round brush for more movement and bend. For pin straight styles, finish with a flat iron.
Those of you with frizzy or rebellious hair are probably all too familiar with one hour blow out sessions or harmful chemical treatments used to force curls into submission. Here finally is a gentle smoothing product for controlling hair! Concen-Straight Smoothing Treatment, shampoo and conditioner, apply as needed!